As Saudi Arabia gears up for Eid Al Adha and the annual Hajj pilgrimage, the atmosphere of giving and reflection permeates households and communities. Central to these traditions is the use of fragrance, which honors guests and creates enduring memories. This year, Ahmed Al Maghribi Perfumes, a luxury brand rooted in the UAE, has launched a campaign that aligns with these values, introducing new products, curated sets, and special offers across its selection of perfumes, oud, fragrance oils, and home scents.
Established in the UAE, Ahmed Al Maghribi Perfumes has expanded its reach across the GCC and beyond, now boasting over 190 stores worldwide. The brand is renowned for its unique blend of Arabian heritage and contemporary design, offering a diverse portfolio that includes Dehn al Oud, concentrated oils, home fragrances, and exquisite perfume gift sets. With the demand for perfumes in Saudi Arabia peaking during Hajj and Eid, the brand has made its offerings more accessible through both physical retail locations and online platforms.
Among the highlights of this season is the introduction of Flower Gris, a new fragrance crafted for the occasion. This scent opens with a gentle profile and evolves into a balanced aroma that is perfect for everyday wear and social gatherings. Alongside Flower Gris, the brand has released Dulook, a fragrance that marries traditional elements with modern refinement, reflecting the depth associated with premium Arabic perfumes while maintaining a clean finish.
The YA HAAJJ gift set adds a meaningful touch to the collection, designed especially for those returning from Hajj as a token of appreciation and remembrance. Available online, this set is part of a broader selection of perfume gift sets tailored for Eid visits, family gatherings, and spiritual gifting moments. The seasonal offerings also include the Safa Marwah, Ya Taibah, and Labbaik gift sets, each inspired by the Hajj journey’s deep significance. These sets feature a balanced mix of premium perfumes, oud, bakhoor, and concentrated oil, catering to both daily rituals and special occasions.
To enhance the festive season, Ahmed Al Maghribi Perfumes is providing up to 40 percent discounts on selected items across its stores and online platforms. This initiative meets the heightened interest in perfumes during this period, offering quality products at accessible prices. Customers can explore these long-lasting perfumes in-store or conveniently buy them online, all part of a selection reflecting the finest Arabic perfumes. A senior executive at the company emphasized the campaign’s purpose, stating that Hajj and Eid Al Adha are times for connection and reflection, guiding their mission to make luxury accessible through a range of traditional, premium yet affordable fragrances.